South Korea is categorized in high
context culture.
Corporate
Culture
Appointments are required and should arrive
on time. This shows a sign of disrespect if you let them wait you for up to
half an hour. Traditional Korean greeting, bow when departing, although common
handshake among men. Korean women usually nod and will not shake hands
with men. Exchange business cards after the initial introductions in ritualized
manner. Korean may perceived insult for omitting to present cards .Business
cards is better printed in English and Korean. All written materials are
available in both English and Korean. At the end of meeting, a low deep bow
indicates a successful meeting. If it was a quick short parting bow it could
mean dissatisfaction.
The Korean way of exchanging business cards.
Names and Titles
It is impolite to address a Korean with his
or her given name. Address a Korean with Mr, Mrs or Miss together with their
family name.
Dress Code
Business attire is conservative accordingly to show respect for them. Women
should dress conservatively in preparing to sit on the floor and wear subdued
colours. For men , a suit and tie is mandatory in meetings and avoid to wear
jewellery other than watch or ring.
Gift
Gift are the part of business culture and not considered bribery. In Korea gift
giving is very common and they offer and receive nicely wrapped gift with both
hands and never opened in the presence of the giver. Wrapping gift with bright
colours like yellow and red or green stripes are highly preferred by Koreans
since it’s a traditional Korean wrapping designs. When invited to someone’s
home a small give should be brought along for the hostess such as candy and
cookies.
Examples of gifts should not be given:
- Knives or scissors
- Green headwear
- Gifts with red writing
- Liquor to woman
Helpful
Hints
Words like "fellow" or "that guy” are considered demeaning and should never be used. In food, language and culture, Koreans are dissimilar from other Asians. Deny a compliment and don’t say “thank you”.
It shows a lack of humility and is impolite. Koreans may give an incorrect
answer or an answer they think you would like to hear to make you feel good or
to save face but they never admit to not knowing an answer. Don’t talk about
Koreans or their custom or culture even if you are saying good things and also
never talk about politics.
The most senior generally enters the room first. Do not remove your jacket
unless the most senior does so. To be touched by someone who is not a close
friends or relatives is consider a personal violation. Direct eye is seen as
impolite and challenge. Do not cross and stretch your legs out straight. Don’t be overly impatient. Avoid to use facial expressions and large hand gestures. Laughing
and talking loudly is considered impolite.